Smashed Lemon is a young and creative fashion label, established in Amsterdam. Smashed Lemon stands for a fashionable, trendy and unique lifestyle. This fashionable, trendy and unique lifestyle is reflected in the clothes of Smashed Lemon. Inspired by this lifestyle, Smashed Lemon gets her inspiration of everything that life has to offer and makes life beautiful. Love, Colour, Dreams, Music, Flowers, but also humor you can find back in the clothes en accessories from Smashed Lemon. A nice concept that was created out of love for fashion and the desire to be a little different. There is a creative team that works hard to constantly refresh and expend their collection. Smashed Lemon offers a fashionable, bright and colorfull collection for men, women and children for an affordable price.

In the year 1993 it all started for Smashed Lemon. The owner, Nachman Stern came in contact whit an alternative lifestyle while traveling in Asia. He found clothes which suited this alternative lifestyle and brought it back to the Netherlands. It was an alternative style of clothing that you couldn’t find in the Netherlands. He decided to start a small clothing company called SMASH. He sold the clothes on several big festivals in Europa. This became a huge success and SMASH became a term at festivals. That’s was were the dream started to become bigger and to introduce SMASH to a wider audience In 1999 he started his own wholesale and began designing his own clothes. SMASH became increasingly popular, and sold clothes to many shops throughout the Netherlands. In September 2007 they decided to take a big risk and opened their own shop called LEMON in Amersfoort. Not much later they opened stores under the name LEMON in the main shopping streets of Utrecht, Amsterdam, The Hague and Almere. The stores are a hudge success and they are getting popular day by day. After the success of the LEMON stores, the wanted to make a fresh new start whit SMASH. In 2009 the decided to combine SMASH and LEMON. Smashed Lemon was born. Smashed Lemon offers fashionable, trendy and unique clothes for men, women and children. The provide a large colorfull , bright collection at an affordable price. In addition to clothing they also offer a growing number of matching fashion accessories in their collection.